On August 1 Sri Lanka celebrates Sri Lankan Leopard Day, which will be observed annually following a proposal from the Wildlife and Nature Preservation Society of Sri Lanka (WNPS), the country’s oldest (and the world’s third oldest) nature protection society. This day aims to highlight the importance of the Sri Lankan leopard, an iconic species central to the country’s wildlife tourism.

To read the full story https://groundviews.org/2024/08/01/how-to-preserve-the-brand-value-of-sri-lankas-wildlife-tourism/